Gallery
Stills Gallery
Showcase — Creative Direction & Brand Study
An independent brand study led by Alasdair Braxton to explore creative direction, run-and-gun DV directing, and cinematic storytelling across the Archerfield estate.
This project showcases how dynamic, on-location video content can seamlessly blend modern lifestyle touchpoints with the deep-rooted heritage and brand identity of a luxury Scottish estate.
Group Activities & Autumn/Winter Lifestyle
Run-and-gun DV directing focused on movement, natural texture, and seasonal atmosphere. Designed to test real-time creative direction while anchoring the visual narrative in Archerfield's coastal surroundings and outdoors-driven identity.
Luxury Celebrations & Estate Heritage
Cinematic movement, high-end composition, and deliberate lighting choices crafted to highlight the grand scale, rich history, and prestige of milestone celebrations within the main house.
"Positioning estate heritage and modern lifestyle through hands-on creative direction and dynamic DV directing."
Archerfield wanted to engage its audience more deeply through storytelling and unique creative techniques, showcased through dynamic short-form reels that bring the estate to life in a fresh, contemporary way.
Working on-site at Archerfield provided an incredible foundation to explore how heritage brands connect emotionally with modern audiences.
This study stands as a blueprint for luxury estate storytelling, and we look forward to potential future creative alignments as the landscape evolves.
Disclaimer: This project represents an independent brand study and visual trial.
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