Music Promotion: Cross-Platform Content
We worked closely with London-based musician and artist Adum to film and produce a suite of short-form assets designed to maximise reach across TikTok, Instagram, and YouTube. Each piece was tailored to the platform, optimising for algorithm-friendly formats, original audio, and audience engagement patterns.
The content leaned into bold visuals across Ayrshire to complement Adum's sound and identity as an artist.
Six videos went up on TikTok and passed 700,000 views and 54,000 likes. Five were also posted on Instagram, with over 540,000 views and 27,000 likes, and one went up as a YouTube Short. In total the content passed 1.2 million views.